I have used survey monkey for personal and professional reasons. It is a product that is so easy to set up and get information back from. Don't know how we did surveys without it.
Google alerts is also a great product that we use at work. Provides information that we don't always know is out there.
Evaluation tools can be used to search twitter, youtube, flickr etc to find out what people are saying about you. Something that libraries years ago dreamed about but never had.
These tools are all easy to use and manipulate data out of. Are great to show what people think of you but never tell the libraries.
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